Product packaging, Marketing Management

Product packaging:

Meaning & definition:

The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.

Posted Date: 9/19/2012 6:43:21 AM | Location : United States







Related Discussions:- Product packaging, Assignment Help, Ask Question on Product packaging, Get Answer, Expert's Help, Product packaging Discussions

Write discussion on Product packaging
Your posts are moderated
Related Questions
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra

Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.

What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high

What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind


Draw the typical profile(s) of Shoppers’ Stop customer segmen

Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl