Product packaging, Marketing Management

Product packaging:

Meaning & definition:

The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.

Posted Date: 9/19/2012 6:43:21 AM | Location : United States







Related Discussions:- Product packaging, Assignment Help, Ask Question on Product packaging, Get Answer, Expert's Help, Product packaging Discussions

Write discussion on Product packaging
Your posts are moderated
Related Questions
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm

Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing

Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des


What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev

The product margin is calculated as product sales minus the direct costs of selling the product.

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi