Product mix, Marketing Management

Product Mix:

A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's product mix has a sure width, depth, length and consistency. For example .These concepts are illustrated through an instance of Hindustan Unibuer Ltd. (HUL).The width of a product mix refers to how many different products lines the company carries. Length of the product mix refers to the whole number of items in the mix. It is obtained by dividing the entirety length (25) by the number of lines (11) or an average product length of less than 3.The depth of product blend refers to how many variants are obtainable of each product in the line. Since lux comes in 4 type of scents (exotic flower petals & almond  oil,  jojoba  oil,  and  milk  cream,  fruit extracts  and  honey  and  sandal saffron in milk cream), it contain a depth of 8. The consistency of the product mix refers to how nearly relate the many product lines are.

Product Mix Width

839_product mix width.png

            Product mix width and product line length of HUL.

Posted Date: 10/15/2012 4:23:25 AM | Location : United States







Related Discussions:- Product mix, Assignment Help, Ask Question on Product mix, Get Answer, Expert's Help, Product mix Discussions

Write discussion on Product mix
Your posts are moderated
Related Questions
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati

What is Conditional Probability? Two events A and B are said to be dependent when  B  can occur only when A is known to have occurred (or vice versa). The probability attached

What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen

Approaches to environmental scanning: 1.       Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa

Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  Y

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.

Marketing mix of Dettol Handwash