Product mix, Marketing Management

Product Mix:

A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's product mix has a sure width, depth, length and consistency. For example .These concepts are illustrated through an instance of Hindustan Unibuer Ltd. (HUL).The width of a product mix refers to how many different products lines the company carries. Length of the product mix refers to the whole number of items in the mix. It is obtained by dividing the entirety length (25) by the number of lines (11) or an average product length of less than 3.The depth of product blend refers to how many variants are obtainable of each product in the line. Since lux comes in 4 type of scents (exotic flower petals & almond  oil,  jojoba  oil,  and  milk  cream,  fruit extracts  and  honey  and  sandal saffron in milk cream), it contain a depth of 8. The consistency of the product mix refers to how nearly relate the many product lines are.

Product Mix Width

839_product mix width.png

            Product mix width and product line length of HUL.

Posted Date: 10/15/2012 4:23:25 AM | Location : United States







Related Discussions:- Product mix, Assignment Help, Ask Question on Product mix, Get Answer, Expert's Help, Product mix Discussions

Write discussion on Product mix
Your posts are moderated
Related Questions
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b

formula for the calculation of the area of equilateral triangle

Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline

Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do


What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar

Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau