Product line and product item, Marketing Management

Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a product item, such as Lux soap, Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter.

Product line: a product line is a group of different product items, closely related with each other. all the product lines are closely related with each either because they satisfy a class of needs, or used together, or are sold to the same group of the customers, or are sold through the same channel of distribution, or are within the same pricing range. Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter are the examples of a product line. Here it is appropriate to note that a particular brand of a product is a product item and all the brands of the same product are included in the product line.

Posted Date: 9/19/2012 6:38:46 AM | Location : United States







Related Discussions:- Product line and product item, Assignment Help, Ask Question on Product line and product item, Get Answer, Expert's Help, Product line and product item Discussions

Write discussion on Product line and product item
Your posts are moderated
Related Questions
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,

What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza

need of documentation in international business

Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o