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Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a product item, such as Lux soap, Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter.
Product line: a product line is a group of different product items, closely related with each other. all the product lines are closely related with each either because they satisfy a class of needs, or used together, or are sold to the same group of the customers, or are sold through the same channel of distribution, or are within the same pricing range. Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter are the examples of a product line. Here it is appropriate to note that a particular brand of a product is a product item and all the brands of the same product are included in the product line.
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
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