Product life cycle strategies, Marketing Management

Product life Cycle Strategies

After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of products will have a life cycle. The manufacture life- cycle (PLC) is the course of a product's sales and profits over its lifetime.  It involves five distinct stages which are following:

a.  The product development stage start when the company discover and develops a new- product idea. At the time of product development, sales are nothing and the company's investment costs mount.

b.  The  introduction  stage  is  time  of  slow  sales  growth  since  the  manufacture  is  being introduced  in  the  market.  In this stage Profits are nonexistent because of heavy cost of product introduction.

c.   The growth stage is time of rapid market acceptance and growing profits.

d.  In sales growth the maturity stage is a period of slow down because the manufacture has acquired acceptance by most potential purchaser. Profits level decline or off because of developed marketing outlays to protect the product against competition.

e.  The decline stage is the period in which sales fall off and profits decrease.

Posted Date: 11/8/2012 1:24:30 AM | Location : United States







Related Discussions:- Product life cycle strategies, Assignment Help, Ask Question on Product life cycle strategies, Get Answer, Expert's Help, Product life cycle strategies Discussions

Write discussion on Product life cycle strategies
Your posts are moderated
Related Questions
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

What is difference between value proposition and positioning

hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function

Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar

Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales

Kinds of the packaging: 1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth

how would you classify a polyhedron with 8 faces?

Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers

Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.

need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc