Product life cycle strategies, Marketing Management

Product life Cycle Strategies

After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of products will have a life cycle. The manufacture life- cycle (PLC) is the course of a product's sales and profits over its lifetime.  It involves five distinct stages which are following:

a.  The product development stage start when the company discover and develops a new- product idea. At the time of product development, sales are nothing and the company's investment costs mount.

b.  The  introduction  stage  is  time  of  slow  sales  growth  since  the  manufacture  is  being introduced  in  the  market.  In this stage Profits are nonexistent because of heavy cost of product introduction.

c.   The growth stage is time of rapid market acceptance and growing profits.

d.  In sales growth the maturity stage is a period of slow down because the manufacture has acquired acceptance by most potential purchaser. Profits level decline or off because of developed marketing outlays to protect the product against competition.

e.  The decline stage is the period in which sales fall off and profits decrease.

Posted Date: 11/8/2012 1:24:30 AM | Location : United States







Related Discussions:- Product life cycle strategies, Assignment Help, Ask Question on Product life cycle strategies, Get Answer, Expert's Help, Product life cycle strategies Discussions

Write discussion on Product life cycle strategies
Your posts are moderated
Related Questions
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company

Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

1. List dawn and explain the advantages of integrated material management.

what is down market stretch and give some example?

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

inventory is a necessary evil. discuss

Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo

Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear

how can we calculate pricing