Product differentiation, Marketing Management

Product Differentiation:

Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basic routes to marketing strategy.

The main attraction and the chief advantage in resorting to differentiation is that it takes the firm away from a total cost based competition. Products might be differentiated on the basis of a number of different service or product dimensions like, performance, product features conformance durability, reliability, style and design. Besides these particular concerns, on more common positioning for brands is as "best quality". The strategic planning studied the impact of higher relative product and found a notably positive correlation among relative product based on differentiation.

(i)        Close  up  with  gel  -  Colgate,  the  leader  in  the  industry  was obliged to copy this differentiation as its market share fill up at the hands of new brand.

(ii)       Vatika having herbal ingredients.

(iii)      TTK prestige having Teflon

(iv)      Ray Ban (Differentiation on the basis of glass).

(v)       Titan matches (differentiation base on product design.

There are 2 conditions for differentiation to exceed are following:-

(i)       Differentiation should be observable

(ii)       Should be rooted in competitive benefit

Posted Date: 10/15/2012 4:21:25 AM | Location : United States







Related Discussions:- Product differentiation, Assignment Help, Ask Question on Product differentiation, Get Answer, Expert's Help, Product differentiation Discussions

Write discussion on Product differentiation
Your posts are moderated
Related Questions
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f



Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo

Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

when in the organization would it be applicable to practice the 3 different buying situations

Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta