Product differentiation, Marketing Management

Product Differentiation:

Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basic routes to marketing strategy.

The main attraction and the chief advantage in resorting to differentiation is that it takes the firm away from a total cost based competition. Products might be differentiated on the basis of a number of different service or product dimensions like, performance, product features conformance durability, reliability, style and design. Besides these particular concerns, on more common positioning for brands is as "best quality". The strategic planning studied the impact of higher relative product and found a notably positive correlation among relative product based on differentiation.

(i)        Close  up  with  gel  -  Colgate,  the  leader  in  the  industry  was obliged to copy this differentiation as its market share fill up at the hands of new brand.

(ii)       Vatika having herbal ingredients.

(iii)      TTK prestige having Teflon

(iv)      Ray Ban (Differentiation on the basis of glass).

(v)       Titan matches (differentiation base on product design.

There are 2 conditions for differentiation to exceed are following:-

(i)       Differentiation should be observable

(ii)       Should be rooted in competitive benefit

Posted Date: 10/15/2012 4:21:25 AM | Location : United States







Related Discussions:- Product differentiation, Assignment Help, Ask Question on Product differentiation, Get Answer, Expert's Help, Product differentiation Discussions

Write discussion on Product differentiation
Your posts are moderated
Related Questions
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo


Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P

how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?

What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S

Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str

What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular