Product differentiation, Marketing Management

Product Differentiation:

Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basic routes to marketing strategy.

The main attraction and the chief advantage in resorting to differentiation is that it takes the firm away from a total cost based competition. Products might be differentiated on the basis of a number of different service or product dimensions like, performance, product features conformance durability, reliability, style and design. Besides these particular concerns, on more common positioning for brands is as "best quality". The strategic planning studied the impact of higher relative product and found a notably positive correlation among relative product based on differentiation.

(i)        Close  up  with  gel  -  Colgate,  the  leader  in  the  industry  was obliged to copy this differentiation as its market share fill up at the hands of new brand.

(ii)       Vatika having herbal ingredients.

(iii)      TTK prestige having Teflon

(iv)      Ray Ban (Differentiation on the basis of glass).

(v)       Titan matches (differentiation base on product design.

There are 2 conditions for differentiation to exceed are following:-

(i)       Differentiation should be observable

(ii)       Should be rooted in competitive benefit

Posted Date: 10/15/2012 4:21:25 AM | Location : United States

Related Discussions:- Product differentiation, Assignment Help, Ask Question on Product differentiation, Get Answer, Expert's Help, Product differentiation Discussions

Write discussion on Product differentiation
Your posts are moderated
Related Questions
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa

what are the pricing objectives?

explain the various approaches that are followed by FMCG companies in test marketing?

Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

number of channel levels of panasonic

Discuss the factors that need to be considered when developing an international marketing communication campaign

Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication


Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale

Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin