Product differentiation, Marketing Management

Product Differentiation:

Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basic routes to marketing strategy.

The main attraction and the chief advantage in resorting to differentiation is that it takes the firm away from a total cost based competition. Products might be differentiated on the basis of a number of different service or product dimensions like, performance, product features conformance durability, reliability, style and design. Besides these particular concerns, on more common positioning for brands is as "best quality". The strategic planning studied the impact of higher relative product and found a notably positive correlation among relative product based on differentiation.

(i)        Close  up  with  gel  -  Colgate,  the  leader  in  the  industry  was obliged to copy this differentiation as its market share fill up at the hands of new brand.

(ii)       Vatika having herbal ingredients.

(iii)      TTK prestige having Teflon

(iv)      Ray Ban (Differentiation on the basis of glass).

(v)       Titan matches (differentiation base on product design.

There are 2 conditions for differentiation to exceed are following:-

(i)       Differentiation should be observable

(ii)       Should be rooted in competitive benefit

Posted Date: 10/15/2012 4:21:25 AM | Location : United States

Related Discussions:- Product differentiation, Assignment Help, Ask Question on Product differentiation, Get Answer, Expert's Help, Product differentiation Discussions

Write discussion on Product differentiation
Your posts are moderated
Related Questions
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry

Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i

Competitive branding strategy: There are three branding policies and strategies: 1.       Brand policies and strategies adapted by the manufactures 2.       Brand polici

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

Considering the concept of product life cycle, where would you put video games in their life cycle?

Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale

State about the Demand - pricing decisions Demand also affects the price in a big way.  When there is limited supply of a product and demand is high, people buy even if hig

Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so

#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who

Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm