Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Product branding:
Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A brand identifies the product for a buyer. Marketers see a brand as an implied promise that the level of the quality people have come to expect from a brand is determined by the amount of the profit it generates for the manufacturer. This results from a combination of increased sales and increased price. According to the William J. Stanton, "all trademarks are brands and thus include the word, letters or numbers which may be pronounced they may also include a pictorial design". The American marketing association defines a brand as "a brand is a name, term sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or the group of sellers and to differentiate them for those of competitions". Branding is the practise of giving a specified name to a product or group of product of one seller. Branding is the process of finding and fixing the means of definition. In other words, naming a product, like naming a baby, is known as branding. Parents have children and manufactures too have children, products. As parents, the manufactures also are eager to know the character and capacity of their products on their birth, but not on their names. Thus branding, a management process by which a product is named, branded. A brand name when registered is called trademark. In essence, a brand identifies the seller or market. It can be a name, trademark, logo or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in the perpetuity. Brands differ from the other assets such as patents and copyrights which expiration dates.
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
various approches of test marketing in FMCG
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio
three types of methods used for measuring customer satisfaction
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd