Product and pricing strategy, Strategic Management

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Posted Date: 2/23/2013 1:16:58 AM | Location : United States







Related Discussions:- Product and pricing strategy, Assignment Help, Ask Question on Product and pricing strategy, Get Answer, Expert's Help, Product and pricing strategy Discussions

Write discussion on Product and pricing strategy
Your posts are moderated
Related Questions
An organisation is reviewing its decision-making information systems and has asked you to recognize suitable assessment criteria for this review. Value for money. Value for m

Ray's Satellite Emporium wishes to verify the best order size of their best selling satellite dish (model TS111).  Ray has estimated the yearly demand for this model at 1,000 units

This introduction of technology (for example, the Internet/mobile technology/software) has eliminated some industries and has significantly impacted/threatened several others. Howe

Q. Show the Merits of residual income? Merits of residual income (RI) -  Consistent or goal congruence with profit maximisation e.g. an enforced measure of profitability.

Q. Show the Limitations of ratio analysis ? A ratio on its own is meaningless, accounting ratios must always be interpreted in relation to other information.  Ratios based on h

Product innovation rates are a: a. A goal-based measure. b. A corporate goal. c. A productivity measure. d. An external factor.

The company is now aggressively working towards being the largest retail chain in the country and also being first in profitability.  At the same time the company is exploring maki

Problem: Two people are sharing an apartment in New York City, including all the food in the fridge. Currently, the fridge is ?lled with 30 sodas and 30 burgers. Assume person 1's

Question : ‘The financial crunch has urged companies involved in tourism to reshape their business model' As a tourism business consultant and in the light of the above stat

i want to know the BCG matrix of MCB bank pakistan?