Produce an initial marketing strategy , Marketing Management

Question 1

Read the CASE STUDY 'Selling the idea' below and then do the following.

Produce an initial marketing strategy to develop appropriate geographic areas into target destinations suitable for Enviro Tours Ltd (ETL) tours focussing on Product, Place and Promotion. The marketing strategy should also include your reasoning; and justification for any recommendations. For a selected area that meets your criteria for ETL, define how you would select suitable target group(s) and how you would persuade them to rethink their environments (e.g. local facilities) and businesses in light of opportunities offered by ETL.

CASE STUDY - Selling the idea

Concerns about the impacts of climate change, plus escalating fuel costs and potential shortages, have stimulated Enviro Tours Ltd (ETL) to devise strategies that are contrary to many conventional approaches. ETL organises tours using other groups' facilities such as ports and cruise ships and, going by enquiries, ETL's offering appears to be achieving a ready and growing market. Tour concepts such as UrbanEscape are increasing in popularity as city dwellers seek a complete change from high density living and fast moving industry. According to ETL's research, the main constraint to growth is that relatively few areas of the world are organised to deliver the right kinds of experiences to visitors, and of those, many are already saturated with visitors. ETL now wishes to expand its areas of operations by helping selected local areas to reduce their costs and increase their attractiveness with a 'local production and local consumption' model that builds local jobs and resilience of communities. ETL believes that such a model will cut dependency on global supply chains and facilitate the production of organic 'boutique' produce, restaurants, places to stay and natural rural experiences. The result should be an increasing number of areas that can be visited by ETL where visitors can experience many organic and natural foods and wines in ways that support ETL's motto of 'We show, we care'.

Question 2

"Marketing is the study and practice of how profitable trade works"

Discuss the above statement and provide examples to support your ideas.

Question 3

What marketing considerations are applicable when major service providers are setting prices? Give examples using a service provider of your choice and justify any conclusions and/or recommendations that you would have.

Posted Date: 2/23/2013 1:36:18 AM | Location : United States







Related Discussions:- Produce an initial marketing strategy , Assignment Help, Ask Question on Produce an initial marketing strategy , Get Answer, Expert's Help, Produce an initial marketing strategy Discussions

Write discussion on Produce an initial marketing strategy
Your posts are moderated
Related Questions
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq


What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company


Segmenting industrial markets: 1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase

Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...

Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they