Process technology life cycle , Operation Management

Process Technology Life Cycle

Process technologies have life cycles related to product life cycles as shown in figure below. Over time unit manufacturing costs diminish for mature products. Form product start up to decline, manufacturing processes change in organization throughput volume, rates of process innovation,  and automation. To illustrate the process technology is typically job shop at start up and moves toward a continuous flow technology if the product survives to become a commodity. Throughput volumes and automation are low at start up and high during maturation and decline. These changes require appropriately matching up the manufacturing product and process structures.

698_Process Technology Life Cycle.png

Typical combinations of product process structures are shown in figure below. Representative industries are listed on the diagonal of the matrix, and the voided corners indicate product process combinations that are incompatible and infeasible. Most companies divisions or plants can be located.

2421_Process Technology Life Cycle 1.png

                                  Figure: Matching Major Stages of Product and Process Life Cycle -The Product Process matrix.

On the matrix, depending upon the current life cycle stage of their  dominant product line. As the product shifts to a different stage, the manufacturing process structure also shifts, and new manufacturing priorities emerge. Whereas manufacturing flexibility and quality are competitive priorities in earlier stages, priorities shifts toward dependable delivery and competitive cost in later stages.

This product process matrix helps us understand why and how companies change their production operations. As products, market requirements and competition change so must equipment procedures, and human resources. If process changes are not made to accommodate product life cycles product and process are incompatible: the result is competitive disadvantage.

Posted Date: 1/11/2013 6:38:56 AM | Location : United States

Related Discussions:- Process technology life cycle , Assignment Help, Ask Question on Process technology life cycle , Get Answer, Expert's Help, Process technology life cycle Discussions

Write discussion on Process technology life cycle
Your posts are moderated
Related Questions
Defining Operation Management Operations performance Function of operations Evolution of operations management E-business Integrated value c

If you were marketing a lower cost ($20-$50) product in a highly competitive field, which of the four Ps would you prefer to have an advantage over your competitors, and why?

"Project Management" Please respond to the following: •Determine the key characteristics that should be considered when selecting project management tools for a health care organiz

1. What different kinds of management challenges these four CEOs faced as they took control of managing their different companies?

In the light of a rapidly changing business landscape, it is imperative for firms to monitor the six major environmental forces: demographic, economic, social-cultural, natural, te

Karen Villagomez, president of Wright Industries, is considering whether to build a manufacturing plant in the Ozarks. Her decision is summarized in the following table: Alternativ

What are the Chase demand strategies? Chase demand strategies: It is just the opposite of a level capacity strategy. The organisation frequently chases customer demand an

A company that makes shopping carts for supermarkets and other stores recently purchased some new equipment that reduces the labour content of the jobs needed to produce the shoppi

The American Red Cross has been asked to oversee the clean-up efforts in Japan after the earthquake and tsunami that occurred in March 2011. Analyze the management principles appli