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Principles of marketing, marketing, Marketing Management
understand concepts with examples of need,want,demand
Posted Date: 2/4/2012 7:26:00 AM | Location : United States
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Introduction to promotion, Meaning & definition of the promotion: promotio...
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Control of municipality over out-door advertising, Q. Control of Municipali...
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
Tutor marked, factors which decide the broad area of scientific activity
factors which decide the broad area of scientific activity
Test marketing & FMCG, explain the various approaches that are followed by ...
explain the various approaches that are followed by FMCG companies in test marketing.
Marketing and society, Marketing and Society In working to meet the co...
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
Market positioning errors, Positioning Errors Kotler says that the firm...
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Scope of advertisement, Scope of Advertisement 1) Increase in Ad funct...
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
Different levels of market segmentation, Q. Described different levels of...
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
Sales promotion, Sales promotion: it includes activities other than advert...
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
State about the marketing mix, State about the marketing mix Marketing ...
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
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