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1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
what is upward and downward streching of brands
one primary segmets and two secondary segments
various approaches followed by FMCG companies in test marketing
when in the organization would it be applicable to practice the 3 different buying situations
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
explain the various approaches that are followed by FMCG companies in test marketing
cost plus pricing
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
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