Pricing objectives, Marketing Management

Q.   Explain the objectives of a firm seek in pricing?

                                OR

Described the various pricing objectives

Ans.:  A business firm has a number of objectives in the area of pricing. These objectives may be long term or short term or key objectives:-

  1.   Profit optimization in the long term objective.
  2.   Profit maximization in the short term objective.
  3.   A least return on sales turnover.
  4.   A least return on investment
  5.   Deeper saturation of the market.
  6.   Achieving a specific sales volume.
  7.   Entering in new markets.
  8.   Achieving a specific market share.
  9.   Keeping competition out or keeping it under examine.
  10.   Target project on the whole product line.
  11.   Fast turnaround and early cash recovery.
  12.   Keeping parity with competition.
  13.   Providing the commodities at cost affordable by weaker section.
  14.   Stabilizing price and margins in the market.
  15.   Providing the commodities at charge that will stimulate economic development.
Posted Date: 10/15/2012 4:29:05 AM | Location : United States







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