Prepurchase and purchase consummation of consumer mercantile, Computer Engineering

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Differentiate between Prepurchase and Purchase Consummation of consumer mercantile model.

The prepurchase interaction for consumers comprises three activities:

Product/service search and discovery, product selection and Comparison shopping, as well as Negotiation of terms.

Purchase Consummation:

In this model lists three activities into the purchase consummation phase: Authorization of payment, Receipt of product and Placement of order.


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