Prepare a strategic marketing plan, Strategic Management

Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selected enterprise. For each Section of your Marketing Strategy, you are required provide a rationale for your decisions related to best practice strategic concepts for effective and innovative marketing for tourism and hospitality enterprises introduced in Topics 4 to 10.

Instructions

Prepare a Strategic Marketing Plan that comprises the following sections:

S1. Executive Summary  - prepare a one page executive summary related to the important recommendations of your Strategic Marketing Plan.

S2. Mission Statement - develop a mission statement for the enterprise, or enhance the enterprise's existing mission statement.

S3. Goals and Objectives - determine marketing objectives for the 12 month period that will inform the development of your Strategic Marketing Plan.

S4. Market Segmentation Strategy - using feedback provided by your lecturer for Assignment 2, identify the primary markets that will be addressed in your 12 month Strategic Marketing Plan for your selected enterprise.

S5. Positioning Strategy - identify the different product and experiences and explain how they are to be positioned to the identified target markets.

S6. Strategic Action Plan - taking 12 month perspective, identify and explain marketing strategies and innovative tactics to address marketing objectives (S3) for each of the target markets (S4). You should provide a timeline for each strategic initiative.

Posted Date: 3/28/2013 12:47:08 AM | Location : United States







Related Discussions:- Prepare a strategic marketing plan, Assignment Help, Ask Question on Prepare a strategic marketing plan, Get Answer, Expert's Help, Prepare a strategic marketing plan Discussions

Write discussion on Prepare a strategic marketing plan
Your posts are moderated
Related Questions
Recognizing a Company's Strategy 1.   A company's strategy is reproduced in its actions in the marketplace & the statements of senior managers regarding the company's current b

explain strategy as an organisational process

1 - Analyse the business factors that underpin the requirement for an e-strategy in an organisation. 2 - Talk about the benefits of e-commerce to an organisation.

Q. Explain Activity based management? Activity based management (ABM) is about satisfying customers whilst making fewer demands on internal resources.  The aim is that once cos

What kind of market demand and supply information would be useful to you in deciding upon a business strategy?   Ans) Market Demand and Supply Information  1) Do you requ

Q. Describe about Interest cover? Interest cover =   (Profit before interest and tax (PBIT)/ Interest payable)            (no. of times) Interest cover shows the safety of e

Q. Describe the Maximum transfer price? Normally the maximum transfer price a buyer would pay would be the market price it could obtain the raw material, component, service, pr

A squeeze on credit fall in house prices and tumbling stock markets are all reinforcing a slump in consumer confidence, consumption and investment in the EU FS sector. In order to

Write a submission to your chief executive officer of your organisation describing a strategy to improve the organisation's assets, their management, and the standard of service wh

How do the five competitive forces in Porter''s model affect the profitability of the overall industry? For example, in what way might weak forces increase industry profits, and in