Preliminary research, Marketing Research

Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves.

1. Discovering and crystallizing the problem.

2. Describing the relevant situation or environment.

Preliminary research can correct the management perceptions of problem and guide the subsequent research. Here the corresponding symptoms of the problem are thoroughly probed by the researcher and the decision maker to understand the cause.

A preliminary research is conducted b collecting limited secondary data and talking informally with knowledgeable people in the field. This background information enables the researcher to recognize a problem worth pursuing. Hypotheses are then established the acceptance or rejection of which would enable the state objectives to be accomplished.

Posted Date: 3/30/2013 3:44:39 AM | Location : United States

Related Discussions:- Preliminary research, Assignment Help, Ask Question on Preliminary research, Get Answer, Expert's Help, Preliminary research Discussions

Write discussion on Preliminary research
Your posts are moderated
Related Questions
briefly outline the differencies between marketing evolution and marketing philosophies

Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t

Uses or Importance to Business and Industry: 1 Decision making tool: marketing research is useful for taking marketing management decision. It provides necessary information

Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu

what are some examples low effort purchasing

Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput

Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied

Q. How consumer behaviour is effected by attitude and attitude change? Attitudes Introduction . Consumer attitudes are a compound of a consumer's (1) beliefs about (2) fe

Identify three or more of the secondary sources of information available to REI.

how should i write my assignment