Preliminary research, Marketing Research

Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves.

1. Discovering and crystallizing the problem.

2. Describing the relevant situation or environment.

Preliminary research can correct the management perceptions of problem and guide the subsequent research. Here the corresponding symptoms of the problem are thoroughly probed by the researcher and the decision maker to understand the cause.

A preliminary research is conducted b collecting limited secondary data and talking informally with knowledgeable people in the field. This background information enables the researcher to recognize a problem worth pursuing. Hypotheses are then established the acceptance or rejection of which would enable the state objectives to be accomplished.

Posted Date: 3/30/2013 3:44:39 AM | Location : United States







Related Discussions:- Preliminary research, Assignment Help, Ask Question on Preliminary research, Get Answer, Expert's Help, Preliminary research Discussions

Write discussion on Preliminary research
Your posts are moderated
Related Questions
Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis

Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe

Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept o

Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate

Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors

what will be the reaction of a buyer about this price changes?

Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s

Legal Perspective : Besides commercial necessity, documents for exports have a legal perspective. All over the world, laws regulating export-import trade as we11 as movement of fo

Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information

INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product