Positioning strategies, Marketing Management

Positioning strategies:

1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can advertise itself as the largest theme park in the world.

2.       Benefit positioning: the product is positioned as the leader in a certain benefit.

3.       Use or application positioning: positioning the product as best for the some use or application. Japanese Deer Park can position itself for the tourist who has only an hour to catch some quick entertainment.

4.       User positioning: positioning the product as best for the some user groups. Magic Mountain can be advertising itself as best for "thrill seekers."

5.       Competitor positioning: The product claims to be better in some way than a named competitor. For example, Lion Country Safari advertises having a greater variety of animals than Japanese Deer Park.

6.       Product category positioning: the product is positioned as the leader in a certain product category. Marine land of the pacific can position itself not as a "recreational theme Park" but as an educational institutional.  

7.       Quality or price positioning: the product is positioned as offering the best value. Busch Gardens can be position itself as offering the "best value" for the money.

Posted Date: 9/19/2012 4:40:54 AM | Location : United States







Related Discussions:- Positioning strategies, Assignment Help, Ask Question on Positioning strategies, Get Answer, Expert's Help, Positioning strategies Discussions

Write discussion on Positioning strategies
Your posts are moderated
Related Questions
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t

What are sabmiller interfaces with loqgistics, marketing, distribution

What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign

Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n

why the managerial functions must be sequential in naturek question #Minimum 100 words accepted#

One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your