Positioning strategies, Marketing Management

Positioning strategies:

1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can advertise itself as the largest theme park in the world.

2.       Benefit positioning: the product is positioned as the leader in a certain benefit.

3.       Use or application positioning: positioning the product as best for the some use or application. Japanese Deer Park can position itself for the tourist who has only an hour to catch some quick entertainment.

4.       User positioning: positioning the product as best for the some user groups. Magic Mountain can be advertising itself as best for "thrill seekers."

5.       Competitor positioning: The product claims to be better in some way than a named competitor. For example, Lion Country Safari advertises having a greater variety of animals than Japanese Deer Park.

6.       Product category positioning: the product is positioned as the leader in a certain product category. Marine land of the pacific can position itself not as a "recreational theme Park" but as an educational institutional.  

7.       Quality or price positioning: the product is positioned as offering the best value. Busch Gardens can be position itself as offering the "best value" for the money.

Posted Date: 9/19/2012 4:40:54 AM | Location : United States







Related Discussions:- Positioning strategies, Assignment Help, Ask Question on Positioning strategies, Get Answer, Expert's Help, Positioning strategies Discussions

Write discussion on Positioning strategies
Your posts are moderated
Related Questions
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama

Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

explain the various approaches that are followed by FMCG companies in test marketing

market testing

What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s

Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu

Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a

CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat