Point-of-purchase advertising, Marketing Management

Point-of-Purchase Advertising

This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area where customers actually pay for a product.

Posted Date: 10/16/2012 8:22:23 AM | Location : United States







Related Discussions:- Point-of-purchase advertising, Assignment Help, Ask Question on Point-of-purchase advertising, Get Answer, Expert's Help, Point-of-purchase advertising Discussions

Write discussion on Point-of-purchase advertising
Your posts are moderated
Related Questions
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/


Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

how to solve problems involving conditional statement

Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete

Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations

need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc

1. Whom do you think Rajender will eat with? Why?

Why analyze the marketing environment? 1.      Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge

Q.  Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange