Point-of-purchase advertising, Marketing Management

Point-of-Purchase Advertising

This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area where customers actually pay for a product.

Posted Date: 10/16/2012 8:22:23 AM | Location : United States

Related Discussions:- Point-of-purchase advertising, Assignment Help, Ask Question on Point-of-purchase advertising, Get Answer, Expert's Help, Point-of-purchase advertising Discussions

Write discussion on Point-of-purchase advertising
Your posts are moderated
Related Questions
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana

Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples

the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save

Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc

Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.

Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref

what is proposal solicitation in buying process