Point-of-purchase advertising, Marketing Management

Point-of-Purchase Advertising

This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area where customers actually pay for a product.

Posted Date: 10/16/2012 8:22:23 AM | Location : United States







Related Discussions:- Point-of-purchase advertising, Assignment Help, Ask Question on Point-of-purchase advertising, Get Answer, Expert's Help, Point-of-purchase advertising Discussions

Write discussion on Point-of-purchase advertising
Your posts are moderated
Related Questions
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

is product a yype of service

Who are the participants of business buying process,under any Organization?

What is test marketing and various approaches followed by FMCG companies

MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which

role of marketing an organization and society

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

"consumer mind is a block box" -discuss