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Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example
What is the difference between abstract construct and concrete variable?
Marine Insurance Contract : Article 3 of the Indian Marine Insurance Act, 1963 defines marine insurance contract as "It is an agreement whereby the insurer undertakes to indemnify
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Hi There, i need some help with marketing: 1) I need a Brand Concept Map for Nespresso 2)Discuss the relationship between associations and ties within the brand concept map and i
1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely
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