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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
explain the various approaches that are followed by FMCG companies in test marketing?
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
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