Pepcid AC racing to OTC, Marketing Management

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to wait and to get approve or just claim cure and let go prevention part?? Will greatly appreciated.
Posted Date: 9/29/2012 5:01:47 AM | Location : United States

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