Organisation and develop a strategic plan, Strategic Management

Develop Strategic Plan

This assessment requires that you analyse the capabilities of an organisation and develop a strategic plan. To enable you to do this you must complete the following task.

Task 1 requires you to develop a strategic plan for Bounce Fitness who wants to move into the corporate arena.

Print the Bounce Fitness Corporate Marketing Plan and use this as the vehicle to achieve the new strategic plan.

Your plan should address the strategic planning, not the marketing plan specifically and be divided into five sections and each of these should address the following points:

1.  Environmental Scan

Provide copies of your SWOT and PEST and cost benefit analysis.

2.  Vision

Discuss the values of Bounce Fitness in relation to their support for this plan. If they do not directly relate, recommend changes. Then review the Vision and if necessary, adjust and provide a copy of your new vision. Remember the Vision and Mission must relate to the corporate emphasis that Bounce Fitness wants to undertake, not the Marketing Plan. The Plan is just the vehicle to make it happen.

3.  Mission

Review the Mission and if necessary, provide a copy of your recommended Mission Statement. Discuss how the values of Bounce Fitness support this plan, or if they do not, recommend changes and explain your reasoning.

4.  Critical Success Factors

List each of the success factors that you have formulated. These may be in the form of KPls and must be tied into the strategies you have suggested as well as the Mission and Vision.

5.  Strategies and Actions for Objectives

Include a list of your strategies. Each strategy should include an assigned priority, timetable, which is responsible for each of them and the performance indicators for each of them. This should be submitted as an action plan for each.

  1. State how you would gain support for your plan and from whom.
  2. State who you would circulate your plan to and why you chose these people.
  3. State the individuals who would receive briefings about the plan and why these people were included.

6.  Implementation Schedule

Include a schedule for the implementation, and ensure you have in place a strategy for monitoring and evaluating your system.

As well as the formal plan include the following documentation as appendices.

  1. Your SWOT data.
  2. Your PEST data.
Posted Date: 3/8/2013 4:50:52 AM | Location : United States







Related Discussions:- Organisation and develop a strategic plan, Assignment Help, Ask Question on Organisation and develop a strategic plan, Get Answer, Expert's Help, Organisation and develop a strategic plan Discussions

Write discussion on Organisation and develop a strategic plan
Your posts are moderated
Related Questions
Question: John Taylor is the Strategic Policy Director of ACCESS International, a large marketing company specialising in buying a variety of manufactured products from the USA

Nation -Wide Bus Lines (NWBS) conducts training classes for new drivers. The classroom can hold 35 students. As long as the class size is less than or equal to 35, the training pro

Explain how Material Requirements Planning (MRP) might improve operations. Reduced stock holding MRP can simplify inventory control and levels of stock holding may be de

TicketID: EM201729KAT59SM where is my assignment,. I would like to track process.

Critically evaluate and analyse leadership you have witnessed in specific situations. This means comparing concrete examples (what was said and what was done) to relevant theories

Threat: Arpanaa has very few competitors who are sprouting slowly and hence it is very important to keep the services updated based on the latest technology according to the needs

Feedback is a process where part of the output of a system is measured and returned as input to regulate the systems further output.   Feedback normally involves gathering informat

For this question you will analyse box office receipt data for two movies: Harry Potter 1: Sorcerer's Stone and Pirates of the Caribbean 1: Curse of the Black Pearl . Go

advantages and disadvantages of strategic planning

1. Run the Heterogeneous Catalysis simulator for different initial conditions (initial partial pressures of species A, B, C, and D) to get the reaction rates; 2. Study the influ