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Order Winning, Order Qualifying and Order Losing Criteria
Hill (1993) introduced the idea that as well as order winning criteria (OWC), there is also order qualifying criteria (OQC), this differentiation is made in order to understand how an organisation's products and services compete in the market place. Coyne (2000) argues that for competitive advantage, customers must perceive a difference between a company's product or service and those of its competitors and that the difference must occur in one or more of the customer's key buying criteria.
Fast delivery - Customers Needs For a Product The time between a customer placing an order and receiving the product or service. The Royal Bank of Scotland's Direct Line insur
Assemble To Order - Types of Operations Systems This is an intermediate category, where varied products are quickly put together from stocks of standard components or sub-asse
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