Old concept or product oriented concept of the marketing, Marketing Management

Old concept or product oriented concept of the marketing:

There is the classical concept of marketing. According to this concept, marketing is a part of the production process. This concept is based on the assumption that the manufacturer must produce the goods and distributes them to the consumers. He needs not to bother about the choice of the needs of the consumers. Some important definitions of this concept are as under:

According to the American marketing association: according to this concept "Marketing is the performance of business activities that direct the flow of goods and services from the product to consumer or user".

According to Professor J.F Pyle: "marketing comprises both buying and selling activities". Above two definitions of marketing confines the marketing to sale and purchase only. These definitions do not include any allied activity of marketing such as, transportation, storage, financing, insurance risk, bearing etc.

According to the Tousley, Clark and Clark: "Marketing consists of those efforts which effects transfers in the ownership of goods and services and provide their physical distribution". This definition of marketing includes the factor of physical distribution also along with sale and purchases of goods and commodities. Thus, this definition is wider than the earlier definitions. 

Posted Date: 9/19/2012 3:01:55 AM | Location : United States







Related Discussions:- Old concept or product oriented concept of the marketing, Assignment Help, Ask Question on Old concept or product oriented concept of the marketing, Get Answer, Expert's Help, Old concept or product oriented concept of the marketing Discussions

Write discussion on Old concept or product oriented concept of the marketing
Your posts are moderated
Related Questions

Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (

With aid of an example of a manufacturer, define segmentation?

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma

Retailing and Wholesaling   Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail

What the social factors have most influence on consumers purchasing

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

A negative reaction on the part of buyer to price change by your company

Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert