Objectives of the sales promotion, Marketing Management

Objectives of the sales promotion: the major objectives of the sales promotion are:

1.       To increase buying response at the customers level,

2.       To increase the sales effort of dealers and sales personal,d

3.       To attract new customers

4.       To inform the public about the new product and its special, attraction and advantages.

5.       To capture the major share of the market.

6.       To simply the job of the middle man

7.       To meet the competition of the other firms

8.       To effect off- season sales to boost the sales

9.       To stock more at the level of traders, through whom aggressive sales can be effected.

10.   To stimulatengeobjectives wich are derived from more basic marketing objectives developed for  the product

11.   the specific objectives  for sales promotion very with the target market for consumers

12.    Objectives inculed encourange purchase of  larger size units building trialamong nonsuers and attacting switchers away from competitors brand.

Posted Date: 9/19/2012 8:34:16 AM | Location : United States

Related Discussions:- Objectives of the sales promotion, Assignment Help, Ask Question on Objectives of the sales promotion, Get Answer, Expert's Help, Objectives of the sales promotion Discussions

Write discussion on Objectives of the sales promotion
Your posts are moderated
Related Questions
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage

Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

Need some help reversing a calculation using Excel.

what are the problems with green marketing? And what are there remedies?

Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l

What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma

State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n

If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch

Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C