Objectives of the sales promotion, Marketing Management

Objectives of the sales promotion: the major objectives of the sales promotion are:

1.       To increase buying response at the customers level,

2.       To increase the sales effort of dealers and sales personal,d

3.       To attract new customers

4.       To inform the public about the new product and its special, attraction and advantages.

5.       To capture the major share of the market.

6.       To simply the job of the middle man

7.       To meet the competition of the other firms

8.       To effect off- season sales to boost the sales

9.       To stock more at the level of traders, through whom aggressive sales can be effected.

10.   To stimulatengeobjectives wich are derived from more basic marketing objectives developed for  the product

11.   the specific objectives  for sales promotion very with the target market for consumers

12.    Objectives inculed encourange purchase of  larger size units building trialamong nonsuers and attacting switchers away from competitors brand.

Posted Date: 9/19/2012 8:34:16 AM | Location : United States







Related Discussions:- Objectives of the sales promotion, Assignment Help, Ask Question on Objectives of the sales promotion, Get Answer, Expert's Help, Objectives of the sales promotion Discussions

Write discussion on Objectives of the sales promotion
Your posts are moderated
Related Questions
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin

Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca

What are the Durable Goods   Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,


Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I

Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing

How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp