Non sampling errors, Marketing Research

Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and varied. A non sampling error can arise right at the beginning when the problem is defined wrongly. It can also occur in any of the subsequent stage such as in designing a questionnaire non response of the questionnaires in the analysis and interpretation of data etc,

Posted Date: 3/30/2013 3:30:23 AM | Location : United States







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