Non response error, Marketing Research

Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information. Thus non response error occurs when respondents refuse to cooperate with the interviewer by not answering his questions. This error also occurs when respondents ae away from home when the interviewer calls on them. In case of mail survey particularly the extent of non response is usually high.

Posted Date: 3/30/2013 3:33:30 AM | Location : United States







Related Discussions:- Non response error, Assignment Help, Ask Question on Non response error, Get Answer, Expert's Help, Non response error Discussions

Write discussion on Non response error
Your posts are moderated
Related Questions
Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv

Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin

Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata

OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer



Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a

If asking custoemrs if they have problems, would it be exchange function of marketing?