Newspaper of your choice, Marketing Research

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice.
You should start with a general evaluation of their marketing strategy and then consider each of the following:

  • An assessment of the significance and the use of information in their marketing strategy.
  • An study of how the global context has been incorporated into their marketing planning.
  • A reflection on how the newspaper has embraced e-business strategies in their marketing.

GUIDELINES:
Research the company and then use the information you have gathered to make your answer clear. Make sure that your answer is underpinned by marketing theory.

Word Limit:
2,500 excluding references and appendices.

 

Posted Date: 3/19/2013 3:42:43 AM | Location : United States







Related Discussions:- Newspaper of your choice, Assignment Help, Ask Question on Newspaper of your choice, Get Answer, Expert's Help, Newspaper of your choice Discussions

Write discussion on Newspaper of your choice
Your posts are moderated
Related Questions
Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav


Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

How do customers feel about service charges? and can you explain it by demographic characteristics?

The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to

Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc

Advance against Export Incentives : Advances against the export Incentives are given at the pre-shipments tags as well as the post shipment stage. However, the major part of the a

INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti

Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by