Newspaper of your choice, Marketing Research

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice.
You should start with a general evaluation of their marketing strategy and then consider each of the following:

  • An assessment of the significance and the use of information in their marketing strategy.
  • An study of how the global context has been incorporated into their marketing planning.
  • A reflection on how the newspaper has embraced e-business strategies in their marketing.

Research the company and then use the information you have gathered to make your answer clear. Make sure that your answer is underpinned by marketing theory.

Word Limit:
2,500 excluding references and appendices.


Posted Date: 3/19/2013 3:42:43 AM | Location : United States

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