Newspaper of your choice, Marketing Research

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice.
You should start with a general evaluation of their marketing strategy and then consider each of the following:

  • An assessment of the significance and the use of information in their marketing strategy.
  • An study of how the global context has been incorporated into their marketing planning.
  • A reflection on how the newspaper has embraced e-business strategies in their marketing.

GUIDELINES:
Research the company and then use the information you have gathered to make your answer clear. Make sure that your answer is underpinned by marketing theory.

Word Limit:
2,500 excluding references and appendices.

 

Posted Date: 3/19/2013 3:42:43 AM | Location : United States







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