New/morden concept of the marketing, Marketing Management

New/Morden concept or product oriented concept of the marketing:

Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a business and industrial enterprises can achieve its objects of maximizing the profits only when it considers the needs and it tries the satisfaction needs and wants. Therefore, according to this concept marketing starts with the discovery of needs and wants of consumers and ends with the satisfaction of these needs and the wants. Important definitions of this concept are as under.

According to William J. Stanton: "Marketing is a total system of interacting business activities designed to plan price, promote and distribute want satisfying products and services to the present and to the potential customers.

According to Professor Paul Mazur: "Marketing is the delivery of standard of living to the society".

According to Professor Malcolm McNair: "Marketing is the creation and delivery of standard or living to the society".

According to Professor Cundiff and Still: Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affects".

Posted Date: 9/19/2012 3:03:45 AM | Location : United States







Related Discussions:- New/morden concept of the marketing, Assignment Help, Ask Question on New/morden concept of the marketing, Get Answer, Expert's Help, New/morden concept of the marketing Discussions

Write discussion on New/morden concept of the marketing
Your posts are moderated
Related Questions
Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len

Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate

Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The

You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are

pryamid structure at information system

Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for

How do I know if the hyperbolas are vertical or horizontal?

Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa

E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat