New/morden concept of the marketing, Marketing Management

New/Morden concept or product oriented concept of the marketing:

Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a business and industrial enterprises can achieve its objects of maximizing the profits only when it considers the needs and it tries the satisfaction needs and wants. Therefore, according to this concept marketing starts with the discovery of needs and wants of consumers and ends with the satisfaction of these needs and the wants. Important definitions of this concept are as under.

According to William J. Stanton: "Marketing is a total system of interacting business activities designed to plan price, promote and distribute want satisfying products and services to the present and to the potential customers.

According to Professor Paul Mazur: "Marketing is the delivery of standard of living to the society".

According to Professor Malcolm McNair: "Marketing is the creation and delivery of standard or living to the society".

According to Professor Cundiff and Still: Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affects".

Posted Date: 9/19/2012 3:03:45 AM | Location : United States

Related Discussions:- New/morden concept of the marketing, Assignment Help, Ask Question on New/morden concept of the marketing, Get Answer, Expert's Help, New/morden concept of the marketing Discussions

Write discussion on New/morden concept of the marketing
Your posts are moderated
Related Questions
Test Marketing The  seventh  step  is  test  marketing that  is the  stage  at  which  the  manufacture  and  marketing programs are introduced into more accurate marketing se

Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin

Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market

Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market

what is test marketing and various approcehes that are followed by FMCG companies in test marketing

What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for

What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper