New/morden concept of the marketing, Marketing Management

New/Morden concept or product oriented concept of the marketing:

Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a business and industrial enterprises can achieve its objects of maximizing the profits only when it considers the needs and it tries the satisfaction needs and wants. Therefore, according to this concept marketing starts with the discovery of needs and wants of consumers and ends with the satisfaction of these needs and the wants. Important definitions of this concept are as under.

According to William J. Stanton: "Marketing is a total system of interacting business activities designed to plan price, promote and distribute want satisfying products and services to the present and to the potential customers.

According to Professor Paul Mazur: "Marketing is the delivery of standard of living to the society".

According to Professor Malcolm McNair: "Marketing is the creation and delivery of standard or living to the society".

According to Professor Cundiff and Still: Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affects".

Posted Date: 9/19/2012 3:03:45 AM | Location : United States







Related Discussions:- New/morden concept of the marketing, Assignment Help, Ask Question on New/morden concept of the marketing, Get Answer, Expert's Help, New/morden concept of the marketing Discussions

Write discussion on New/morden concept of the marketing
Your posts are moderated
Related Questions
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv

Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:

In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra

What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company

The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti

Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an

What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope

Classification of Advertising 1.       Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch