New/morden concept of the marketing, Marketing Management

New/Morden concept or product oriented concept of the marketing:

Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a business and industrial enterprises can achieve its objects of maximizing the profits only when it considers the needs and it tries the satisfaction needs and wants. Therefore, according to this concept marketing starts with the discovery of needs and wants of consumers and ends with the satisfaction of these needs and the wants. Important definitions of this concept are as under.

According to William J. Stanton: "Marketing is a total system of interacting business activities designed to plan price, promote and distribute want satisfying products and services to the present and to the potential customers.

According to Professor Paul Mazur: "Marketing is the delivery of standard of living to the society".

According to Professor Malcolm McNair: "Marketing is the creation and delivery of standard or living to the society".

According to Professor Cundiff and Still: Marketing is the business process by which products are matched with the market and through which the transfers of ownership are affects".

Posted Date: 9/19/2012 3:03:45 AM | Location : United States







Related Discussions:- New/morden concept of the marketing, Assignment Help, Ask Question on New/morden concept of the marketing, Get Answer, Expert's Help, New/morden concept of the marketing Discussions

Write discussion on New/morden concept of the marketing
Your posts are moderated
Related Questions
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th

The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta

Key challenges for a Domestic Company for Sustainability in Market -   Competitive pressure of global players : With the advent of open economy policy, the country ha


Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus

Are multimedia contents not significant to e-business applications? Multimedia contents significancy to e-business applications: Rather Multimedia contents are most signifi

place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the


Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio

Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess