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Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
How to promote a new brand?
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
approaches that are followed by FMCG companies
How should price be set on a product or service for the first time?
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considering the cncept of product life cycle, where would ypu put video games in their life cycle?
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
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