Mgt222. e-commerce, Marketing Management

U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand tools to building and plumbing supplies to gardening supplies and plants. It also offers its own line of kits produced under contract by a local lumber company for do-it-yourself ("U-Build-It") utility and storage sheds, and patio and porch furniture.

Marsha Robinson, CEO of U-Build-It, has been instructed by her Board of Directors to offer products through the Web. The Board's decision was based on a strategic assessment conducted by a local management consultant that forecast U-Build-It is likely to go out of business within a decade unless it engages in electronic commerce.

Marsha assigned you to head up a team to get U-Build-It into e-business within two years. With her advice and approval, you decided that U-Build-It's e-business effort would not replace the existing stores, but rather would supplement them. In planning the e-business roll-out, you determine that the approach to take is a three-phase project. Phase 1 will be a very simple e-business model, building up to a full-scale model by Phase 3. Marsha and the Board of Directors approved your approach and authorized you to move forward to develop a project plan.

Written Assignment

Prepare your plan. Describe what U-Build-It's e-business solution will look like for each phase. Specifically, describe the front-end and back-end technical architectures for each phase. Also, what are the requirements for the customer interface for each phase? That is, what will the web-based site look like and what will it do?
Your paper should be in the form of a follow-up presentation to Marsha that is suitable for presentation to the Board, if she approves it. Use PowerPoint and use the speaker notes to record the detailed information that supports your plan. Prepare an Executive Summary of no more than two (2) pages to be a handout.

You should expect to be given no more than 45 minutes for your presentation (or about 25 slides), with ten minutes for questions and answers. Carefully and completely cite all references in your notes, but do not clutter the slides with this information.


Posted Date: 8/10/2013 5:51:10 AM | Location : United States

Related Discussions:- Mgt222. e-commerce, Assignment Help, Ask Question on Mgt222. e-commerce, Get Answer, Expert's Help, Mgt222. e-commerce Discussions

Write discussion on Mgt222. e-commerce
Your posts are moderated
Related Questions
Good Day, is there a possibility to buy full essay on digital marketing at workplace for 3000 words? Thank you in advance. Dorota

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

how do i simplify 7ab(to the -2 power) divided by 3w

Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are

How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C

Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De

Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw

how was the need for this product identified?