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Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below:
1. consumer promotion: sales promotion directed at consumers may be done with a view to increase the products rate of using among existing consumer or to attract new consumer to the company's product. It may also be under taken to retaliate the competitors sales promotion or other activities.consumer contests may helpful in achievement of marketing objectives such as the following:
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
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draw the Typical Profiles Of Shoppers Stop Customer Segments .
Answer for a caselet
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As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
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