Measure the effectiveness of the campaign, Other Management

Question:

The central Bank of Utopia in the tiny kingdom of Bawana, near South Africa (pop 1.6 million) has decided to replace the twenty-five and fifty pesos notes by coins of the same value as from December 1st2005. The Bawanese, a very conservative nation, speak Bula, a local dialect, in their large majority, followed by English, and Spanish; they have had, for more than two decades now, an independent media, five television and radio stations and advanced communication systems.

You are the Head of PR Consultants International, which has been assigned the task of planning and implementing the media relations campaign for the launch of the coins.

(i) Outline the various stages in the planning and implementation process, which should include

(a) the aims of the event

(b) your suggested schedule for the actual launch day of the twenty-five and fifty pesos coins, the venue, speakers and the topics each
one will address

(c) identify possible questions from the media, and

(d) give details of the contents of any press pack.

(ii) How do you propose to measure the effectiveness of the campaign?

Posted Date: 11/8/2013 11:40:04 PM | Location : United States







Related Discussions:- Measure the effectiveness of the campaign, Assignment Help, Ask Question on Measure the effectiveness of the campaign, Get Answer, Expert's Help, Measure the effectiveness of the campaign Discussions

Write discussion on Measure the effectiveness of the campaign
Your posts are moderated
Related Questions
T ools and techniques used for quality planning Let us now see some of the tools and techniques used for quality planning. They are: C ost /benefit analysis: This is an

K e y concepts of management The Key concepts of management in Six Sigma are Critical-To-Quality (CTQ), defect, process capability, variation, stable operations and Design Fo

P Chart As against the      and R charts which deal with quantitative aspects, these charts deal with the attributes which are qualitative factors possessed by the data. An ex

LIBRARY BUILDING Libraries come in various types and  sizes  to fulfill certain specific needs of the community it is established to serve. Thus we  can have a single room vil


Question 1 Explain any five components of fashion retail industry Question 2 Explain any five components of promotion mix Question 3 Explain scope and functions of

Personnel: Technical processing work is, perhaps, the area in the whole library work where the highest degree of professional expertise is needed. Therefore, the technical dep

Arranging Personnel: Planning for periodicals / serials selection should also cover the personnel or human factor. The people involved in the selection process are the librari

Disciplines and Subjects - Library management: In a modern library the arrangement of documents is usually by subject. Thus, subject is the characteristic of division for arra

I mplementation of EPM It is not a minor matter to espouse the EPM strategy and implement it in an organisation. A fresh organisational structure and new practices have to be