Measure the effectiveness of the campaign, Other Management


The central Bank of Utopia in the tiny kingdom of Bawana, near South Africa (pop 1.6 million) has decided to replace the twenty-five and fifty pesos notes by coins of the same value as from December 1st2005. The Bawanese, a very conservative nation, speak Bula, a local dialect, in their large majority, followed by English, and Spanish; they have had, for more than two decades now, an independent media, five television and radio stations and advanced communication systems.

You are the Head of PR Consultants International, which has been assigned the task of planning and implementing the media relations campaign for the launch of the coins.

(i) Outline the various stages in the planning and implementation process, which should include

(a) the aims of the event

(b) your suggested schedule for the actual launch day of the twenty-five and fifty pesos coins, the venue, speakers and the topics each
one will address

(c) identify possible questions from the media, and

(d) give details of the contents of any press pack.

(ii) How do you propose to measure the effectiveness of the campaign?

Posted Date: 11/8/2013 11:40:04 PM | Location : United States

Related Discussions:- Measure the effectiveness of the campaign, Assignment Help, Ask Question on Measure the effectiveness of the campaign, Get Answer, Expert's Help, Measure the effectiveness of the campaign Discussions

Write discussion on Measure the effectiveness of the campaign
Your posts are moderated
Related Questions
Q uality planning Quality planning helps to schedule all the tasks required to ensure that the project meets the customer needs. Quality plan is necessary to give the customer

CLASSIFIED CATALOGUE: A classified catalogue is a form of subject catalogue, in which the entries are arranged by the class number which representing the subject of document,

Question 1: (a) Describe and illustrate the term ‘non ionizing radiation'. (b) In what ways will noise affect workers? (c) How will the effects of noise, as a hazard,

"Sustainable" is a word/concept that is more frequently being used in Mauritius, both by government bodies and private companies. Some are working towards environmental protection

Circulation Area in library building-library management The stack rooms, issue  and return counter and  public catalogue constitute the circulation area. Along with the readin

QUESTION (a) Give four reasons why e-mail is considered one of the most powerful of all marketing tactics. (b) Strategic Planning is the first step in the execution of an e-

managing construction to build 15,000 sq meters office you budget is $10 per sq meter timeline is to construct 3,000 sq meters per day you finish 7,000 sq meters of parking lot yo

Question 1 Define strategic quality management. Describe the elements of strategic quality management Question 2 Explain the types, advantages and drawbacks of qualitative re

Question: "Resistance to change is not only a predictable part of change, it is perhaps the most difficult phase to deal with. People resist change for good reasons, even thoug