Meaning of the promotion mix, Marketing Management

Meaning of the promotion mix:

Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional techniques used by a business firm to create, maintain and increase demand of the product. It involves an integration of all in above elements of promotion, usually a firm chooses more than one type of promotional tools and the manager of the firm is to decide how he is going to choose the communication media and blend them into an effective promotion programme. Promotion mix is the name given to the combination of the methods used in communicating with the customers.

Posted Date: 9/19/2012 9:09:42 AM | Location : United States







Related Discussions:- Meaning of the promotion mix, Assignment Help, Ask Question on Meaning of the promotion mix, Get Answer, Expert's Help, Meaning of the promotion mix Discussions

Write discussion on Meaning of the promotion mix
Your posts are moderated
Related Questions
Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

approaches that are followed by FMCG companies

Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      Accor

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing


What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department

The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity

What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,

critically analyse diesel''s marketing mix strategies