Meaning of the marketing environment, Marketing Management

Meaning of the marketing environment:

Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors or forces influence the decision making capability of the enterprise. The factors or forces are collectively called marketing environment. It comprises all those forces which have an impact on market and the marketing efforts on the enterprise. A marketing system, of a company thus, must have to operate within the market or frame work of the environment forces. According to the Philip Kotler "marketing environment refers to the external factors and forces that affect the company's ability to develop and to maintain successful and relationship with the target customers. For example, the relevant environment for a car tyre manufacturer and buyers, the tyre manufacturing technology, the tax structure, import export regulators, the distributers, dealers, competitors etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used, finance, sales force etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used finance, sales force etc. 

Posted Date: 9/19/2012 3:46:37 AM | Location : United States







Related Discussions:- Meaning of the marketing environment, Assignment Help, Ask Question on Meaning of the marketing environment, Get Answer, Expert's Help, Meaning of the marketing environment Discussions

Write discussion on Meaning of the marketing environment
Your posts are moderated
Related Questions

Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a

what is creative selling and what are its advantages?

factors affecting the product life cycle

All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor

please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..

a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin

$4.99kg of apples how much would one apple weighing 180g cost?