Meaning of the marketing environment, Marketing Management

Meaning of the marketing environment:

Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors or forces influence the decision making capability of the enterprise. The factors or forces are collectively called marketing environment. It comprises all those forces which have an impact on market and the marketing efforts on the enterprise. A marketing system, of a company thus, must have to operate within the market or frame work of the environment forces. According to the Philip Kotler "marketing environment refers to the external factors and forces that affect the company's ability to develop and to maintain successful and relationship with the target customers. For example, the relevant environment for a car tyre manufacturer and buyers, the tyre manufacturing technology, the tax structure, import export regulators, the distributers, dealers, competitors etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used, finance, sales force etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used finance, sales force etc. 

Posted Date: 9/19/2012 3:46:37 AM | Location : United States







Related Discussions:- Meaning of the marketing environment, Assignment Help, Ask Question on Meaning of the marketing environment, Get Answer, Expert's Help, Meaning of the marketing environment Discussions

Write discussion on Meaning of the marketing environment
Your posts are moderated
Related Questions
Value  Pricing   :  Value  pricing  is  a  modern  innovative  and  individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover

A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.

Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count

what is test marketing and various approcehes that are followed by FMCG companies in test marketing

What is test marketing and various approaches followed by FMCG companies

prodact mix of lg company

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

Question: The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product por

According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just