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Meaning of price:
Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly, unlike product features and channel commitments. Price may be defined as the exchange of the goods or services in item of money. Without price there is no marketing, in the society. If money is not there, exchange of the goods can be undertaken but without price there is no exchange value of a product or the service agreed upon in a market transaction. Is the key factor, which affects the sales of operation? To a manufacturer price represents quality of the money for (or goods and services in a better trade) received by the firm or seller. To a customer's it represents value of a product and hence his perception value of the product.
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier. Forecasted annual demand for the part is 3200 u
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
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Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
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Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
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