Maturity stage - product life cycle, Marketing Management

Maturity Stage

In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.

a.   Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.

b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.

c.   Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.

Posted Date: 11/8/2012 1:28:22 AM | Location : United States







Related Discussions:- Maturity stage - product life cycle, Assignment Help, Ask Question on Maturity stage - product life cycle, Get Answer, Expert's Help, Maturity stage - product life cycle Discussions

Write discussion on Maturity stage - product life cycle
Your posts are moderated
Related Questions
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

3.2 Explain how distribution of Canon is arranged to provide customer convenience

What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min

need of documentation in international business

Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin

Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c

history of e-marketing

Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.