Maturity stage - product life cycle, Marketing Management

Maturity Stage

In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.

a.   Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.

b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.

c.   Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.

Posted Date: 11/8/2012 1:28:22 AM | Location : United States

Related Discussions:- Maturity stage - product life cycle, Assignment Help, Ask Question on Maturity stage - product life cycle, Get Answer, Expert's Help, Maturity stage - product life cycle Discussions

Write discussion on Maturity stage - product life cycle
Your posts are moderated
Related Questions Virtual Music innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a

What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the

Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The

Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana

considering the concept of product life cycle, where would you put video games in their life cycle?

Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

What is Blackberrys situational analysis and market position

Identify Key Performance Indicators (KPIs)    1.      Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.