Maturity stage - product life cycle, Marketing Management

Maturity Stage

In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.

a.   Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.

b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.

c.   Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.

Posted Date: 11/8/2012 1:28:22 AM | Location : United States







Related Discussions:- Maturity stage - product life cycle, Assignment Help, Ask Question on Maturity stage - product life cycle, Get Answer, Expert's Help, Maturity stage - product life cycle Discussions

Write discussion on Maturity stage - product life cycle
Your posts are moderated
Related Questions
identify and explain four common segmenting variables

Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop

Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c

Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material

how we can compare our product with other company''s product in BCG matrix

The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis

QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist