Maturity stage - product life cycle, Marketing Management

Maturity Stage

In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.

a.   Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.

b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.

c.   Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.

Posted Date: 11/8/2012 1:28:22 AM | Location : United States







Related Discussions:- Maturity stage - product life cycle, Assignment Help, Ask Question on Maturity stage - product life cycle, Get Answer, Expert's Help, Maturity stage - product life cycle Discussions

Write discussion on Maturity stage - product life cycle
Your posts are moderated
Related Questions
what is segmentation,positioning?

Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult

Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

Function of the packaging: 1.       Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry


Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

Discuss the importance of strategy and good leadership in marketing