Maturity stage - product life cycle, Marketing Management

Maturity Stage

In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.

a.   Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.

b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.

c.   Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.

Posted Date: 11/8/2012 1:28:22 AM | Location : United States







Related Discussions:- Maturity stage - product life cycle, Assignment Help, Ask Question on Maturity stage - product life cycle, Get Answer, Expert's Help, Maturity stage - product life cycle Discussions

Write discussion on Maturity stage - product life cycle
Your posts are moderated
Related Questions
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

Q. Describe requirement of studying buyer's behavior & what  is the influences  of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w

what is the significance of retail as an industry

How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th

Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit

how is rapid globalisation a challenge in the 21st century.

Ask question #Minimum 2000 words accepted#

Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a

how is building brand in a business context different from doing so in the consumer market?

Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c