Markets, Marketing Management

Markets

The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product.

1). originally a "market" was a place where purchaser and sellers collect to exchange goods (such as a village square).

2). Economists utilized the term to designate a collection of purchaser and sellers who transact in a specific product class (as in the grain or housing market).

3). Marketers see purchaser as constituting a market and sellers constituting an industry.

4). Marketers are strongly interested in markets.

Posted Date: 11/8/2012 12:55:53 AM | Location : United States







Related Discussions:- Markets, Assignment Help, Ask Question on Markets, Get Answer, Expert's Help, Markets Discussions

Write discussion on Markets
Your posts are moderated
Related Questions

identify and briefly describe four treands in the macro/market

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because

Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing

identify and explain four common segmenting variables

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to


income inreased by 10% later decreased by 10%. total change in % in income