Markets, Marketing Management

Markets

The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product.

1). originally a "market" was a place where purchaser and sellers collect to exchange goods (such as a village square).

2). Economists utilized the term to designate a collection of purchaser and sellers who transact in a specific product class (as in the grain or housing market).

3). Marketers see purchaser as constituting a market and sellers constituting an industry.

4). Marketers are strongly interested in markets.

Posted Date: 11/8/2012 12:55:53 AM | Location : United States







Related Discussions:- Markets, Assignment Help, Ask Question on Markets, Get Answer, Expert's Help, Markets Discussions

Write discussion on Markets
Your posts are moderated
Related Questions
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus

Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season        2006             2007

Nature of the marketing: 1.      Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a

How should Shoppers? Stop develop its demand forecasts?

whats the core concept for marketing

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti