Marketing strategy for services, Strategic Management

Marketing Strategy for Services

  • This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following:

o   Describe the target market(s) for the product/service.

o   Explain the variables/considerations used to determine to which segment to market the product/service.

o   Discuss how the company will evaluate service quality to ensure that perceived and actual quality are the same.

o   Discuss how the company will address gaps related to the perception of quality.

  • Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.
Posted Date: 2/23/2013 1:16:25 AM | Location : United States







Related Discussions:- Marketing strategy for services, Assignment Help, Ask Question on Marketing strategy for services, Get Answer, Expert's Help, Marketing strategy for services Discussions

Write discussion on Marketing strategy for services
Your posts are moderated
Related Questions
Craft a mission statement for agro based organization which makes it eligible for expansion

Question 1: (a) Explain a framework for a company to manage its application portfolio. (b) Apply the application portfolio concept to show the different applications for a

Question 1: Elaborate on the following business strategies giving examples, and discuss under what circumstances these business strategies are applied. a) Forward integrati

1. Output standards are easily convertible into labor costs per unit of output. 2. Output standards facilities scheduling and controlling the flow of production thr


Finding trends and connections in data to inform competitive strategy

a. Core competencies are the collective __________ in the organization

A) Producing new and better products or services B) Substitution of require by a related product or service C) Displacing consumer spending into latest unrelated products and

Division X has a target return on investment (ROI) of 12%.  It has fixed costs of £400,000 and a variable cost per unit of £5.  The net assets of the division forecast for the next

Prepare an EFE Matrix for our university Islamic international Islamabad by identifying and evaluating external opportunities and threats facing higher education in your state ,the