Marketing research field surveys, Basic Statistics

In marketing research field surveys are commonly used to collect primary data from the respondents.

1. Through Personal Interviews: The investigator follows a rigid procedure and seeks answers to a set of pre conceived questions through personal interviews. This method of collecting data is usually carried out in a structured way where output depends upon the ability of the interviewer to a large extent.

2. Through Telephone Interviews: This methods of collecting information involves contacting the respondents on telephone itself. This is not a very widely used method but it plays an important role in industrial surveys in developed regions particularly when the survey has to be accomplished in a very limited time.

Posted Date: 3/30/2013 3:22:49 AM | Location : United States







Related Discussions:- Marketing research field surveys, Assignment Help, Ask Question on Marketing research field surveys, Get Answer, Expert's Help, Marketing research field surveys Discussions

Write discussion on Marketing research field surveys
Your posts are moderated
Related Questions
who is the mathematician who invented replacement theory of operation research

Choose a topic that interests you that you can explore either with the 2006 GSS. You should have one primary "dependent" variable that you are interested in (Y). This variable shou

Managers are very interested in how a consumer makes choice among alternatives. In this exercise, we ask you to consider the price of gasoline you may purchase to operate

goods returned by a customer Rs 2000 costing Rs 1900

Q. How to Choose a Sample? The way a sample is chosen is extremely important in all statistical studies. This is because, ultimately, all the inferences will be based on the s

Consider the two events A and B with P(A) = 0.4 and P(B) = 0.3. (a) If A and B are independent then compute the probability that Both A and B happen



All procedures that discover, recognize history, move, sustain, and review economical information to either generate economical statements or to provide inner control.

what the advantages of quota sampling