Marketing research, Marketing Management

Marketing Research

Marketing  research,  one  of  the  components  of  an  information  system,  include collecting information relevant to a particular marketing problem facing the company. The marketing research procedure consists of four steps: describing the problem and research objectives, making the research plan, implementing developed research plan, and reporting and interpreting the findings. Additionally to traditional sources of information that may now be utilized for online databases, marketing research and Internet data sources are becoming more significant to the marketing research procedure.

Marketing research is the orderly design, analysis, collection and reporting of data and discovering relevant to a particular marketing situation facing an organization.

1). every marketer requires research.

2). Marketing research may be done by an internal department or it may be done by an outside firm. The  marketing  research  procedure  consists  of  four  steps:  defining  the  problem  and  research objectives, implementing the research plan, developing the research plan, and reporting and interpreting the findings.

Step 1 Problem description and the Research Objectives

Step 2 Developing the Research Plan

Step 3 Implementation

Step 4 Interpretations and Reporting of Findings

Posted Date: 11/8/2012 1:08:17 AM | Location : United States







Related Discussions:- Marketing research, Assignment Help, Ask Question on Marketing research, Get Answer, Expert's Help, Marketing research Discussions

Write discussion on Marketing research
Your posts are moderated
Related Questions
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through

1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi


Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h

#consumer mind is a block box discuss?

What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

1.  Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe

For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo

Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count