Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem facing the company. The marketing research procedure consists of four steps: describing the problem and research objectives, making the research plan, implementing developed research plan, and reporting and interpreting the findings. Additionally to traditional sources of information that may now be utilized for online databases, marketing research and Internet data sources are becoming more significant to the marketing research procedure.
Marketing research is the orderly design, analysis, collection and reporting of data and discovering relevant to a particular marketing situation facing an organization.
1). every marketer requires research.
2). Marketing research may be done by an internal department or it may be done by an outside firm. The marketing research procedure consists of four steps: defining the problem and research objectives, implementing the research plan, developing the research plan, and reporting and interpreting the findings.
Step 1 Problem description and the Research Objectives
Step 2 Developing the Research Plan
Step 3 Implementation
Step 4 Interpretations and Reporting of Findings