Marketing plans, Marketing Management

Contents of Marketing Plans:

(a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A table of contents outlines the rest of the plan and all the supporting and operational details.

(b)       Situation Analysis: This section show relevant background data on sales, costs the market, competitors and several forces in the macro environment. All this information is used to perform SWOT Analysis.

(c)       Marketing Strategy: Here, the product manager describes the  mission and marketing and financial objectives. Manager also defines those groups & requirement that the market offerings are intended to assure. The manager then establishes the product lines competitive positioning which will inform the game plan to achieve the plan's objectives.

(d)       Financial Projections: Financial projections include a sales forecast, an expense forecast and a break even analysis on the revenue side, the projections present the forecasted sales volume by month and product category. On the expense side, the projections present the expected price of marketing.

(e)       Implementation    Control    :   This    section   outlines   the    controls    for monitoring and adjusting implementation of the plan. Normally the goals and budgets are spelled out for each month or quarter so management may review each period's result and take proper actions as required.

Posted Date: 10/15/2012 4:25:36 AM | Location : United States







Related Discussions:- Marketing plans, Assignment Help, Ask Question on Marketing plans, Get Answer, Expert's Help, Marketing plans Discussions

Write discussion on Marketing plans
Your posts are moderated
Related Questions
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales

How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e

Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience

INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?

What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat

Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme

Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte

consumer mind is a black box discuss

What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri