Marketing plans, Marketing Management

Contents of Marketing Plans:

(a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A table of contents outlines the rest of the plan and all the supporting and operational details.

(b)       Situation Analysis: This section show relevant background data on sales, costs the market, competitors and several forces in the macro environment. All this information is used to perform SWOT Analysis.

(c)       Marketing Strategy: Here, the product manager describes the  mission and marketing and financial objectives. Manager also defines those groups & requirement that the market offerings are intended to assure. The manager then establishes the product lines competitive positioning which will inform the game plan to achieve the plan's objectives.

(d)       Financial Projections: Financial projections include a sales forecast, an expense forecast and a break even analysis on the revenue side, the projections present the forecasted sales volume by month and product category. On the expense side, the projections present the expected price of marketing.

(e)       Implementation    Control    :   This    section   outlines   the    controls    for monitoring and adjusting implementation of the plan. Normally the goals and budgets are spelled out for each month or quarter so management may review each period's result and take proper actions as required.

Posted Date: 10/15/2012 4:25:36 AM | Location : United States

Related Discussions:- Marketing plans, Assignment Help, Ask Question on Marketing plans, Get Answer, Expert's Help, Marketing plans Discussions

Write discussion on Marketing plans
Your posts are moderated
Related Questions
How do I know if the hyperbolas are vertical or horizontal?

Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t

The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr

Objectives of the sales promotion: the major objectives of the sales promotion are: 1.       To increase buying response at the customers level, 2.       To increase t

explain creative selling and its advantages

Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

The market for pool rafts in Playa del Largarto is competitive and includes no transaction costs.  Five suppliers are willing to sell pool rafts in Playa del Largarto at the follow

What is test marketing and various approaches followed by FMCG companies