Marketing plans, Marketing Management

Contents of Marketing Plans:

(a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A table of contents outlines the rest of the plan and all the supporting and operational details.

(b)       Situation Analysis: This section show relevant background data on sales, costs the market, competitors and several forces in the macro environment. All this information is used to perform SWOT Analysis.

(c)       Marketing Strategy: Here, the product manager describes the  mission and marketing and financial objectives. Manager also defines those groups & requirement that the market offerings are intended to assure. The manager then establishes the product lines competitive positioning which will inform the game plan to achieve the plan's objectives.

(d)       Financial Projections: Financial projections include a sales forecast, an expense forecast and a break even analysis on the revenue side, the projections present the forecasted sales volume by month and product category. On the expense side, the projections present the expected price of marketing.

(e)       Implementation    Control    :   This    section   outlines   the    controls    for monitoring and adjusting implementation of the plan. Normally the goals and budgets are spelled out for each month or quarter so management may review each period's result and take proper actions as required.

Posted Date: 10/15/2012 4:25:36 AM | Location : United States







Related Discussions:- Marketing plans, Assignment Help, Ask Question on Marketing plans, Get Answer, Expert's Help, Marketing plans Discussions

Write discussion on Marketing plans
Your posts are moderated
Related Questions
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie

What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug

QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.

What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi

Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The

explain creative selling and its advantages

Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop


State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they