Marketing planning, Marketing Management

Marketing planning:

Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includes sales fore casting determination of marketing objectives and the formulation of marketing programmes and policies for the achievement of these objectives. Marketing planning is a part of over all managerial planning that decides future actions and plans for marketing functions in the present. Policies and programmes are prepared in advance for carrying out the functions and activities of marketing in order to attain the marketing aims. Marketing planning is done by the marketing department. Various sub divisons or sections under the marketing department submit their proposals to the marketing department and then the marketing department prepares the plan for the whole marketing division.

According to Stephen Morse, "marketing planning is concerned with the identification of resources that are available and their allocation to meet specified objectives".

According to American Marketing Association,"marketing planning is the work of setting up objectives for marketing activites and of determining and scheduling the steps necessary to achieve such objectives.

According to Louis A. Allen,"management planning involves the development of forecasts, objectives, policies, programmes, procedures, schedules and budgets".

Posted Date: 9/19/2012 7:57:21 AM | Location : United States

Related Discussions:- Marketing planning, Assignment Help, Ask Question on Marketing planning, Get Answer, Expert's Help, Marketing planning Discussions

Write discussion on Marketing planning
Your posts are moderated
Related Questions
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc

What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris

State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing

hstory of marketing

Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa

Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There

consumer market segmentation

Why is environmental appraisal important for an organization