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Student ID:
Name:
Subject :
Marketing Management
Assignment
2
Date of Submission :
January 25, 2013
Secured Marks
15
Date Submitted :
Max Marks
Suppose you are the product manager for a new aseptic packaging material, which preserve milk and other dairy products without refrigeration. The product is in the introductory stage of its life cycle.
Q1) What are the implications of this position in the decisions you must make about each of the 4P's when designing a strategic marketing program for this product?
Q2) When (if) this product reaches the growth stage, what changes will you have to make in your marketing plan, including its objective?
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
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What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
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Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
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