Date of Submission :
January 25, 2013
Date Submitted :
Suppose you are the product manager for a new aseptic packaging material, which preserve milk and other dairy products without refrigeration. The product is in the introductory stage of its life cycle.
Q1) What are the implications of this position in the decisions you must make about each of the 4P's when designing a strategic marketing program for this product?
Q2) When (if) this product reaches the growth stage, what changes will you have to make in your marketing plan, including its objective?