Marketing orientation, Marketing Management

Marketing Orientation

If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functional field. Industries focus targets around managing customer retention and satisfaction them by product definition, characteristics, and inter functional integration throughout the organization. Having a market orientation necessitates "the organization-wide generation, dissemination and responsiveness to market intelligence" (Kohli and Joworski, 1990). Another orientation a corporation can have included sales, finance, R&D, or manufacturing.

Posted Date: 10/17/2012 2:07:08 AM | Location : United States

Related Discussions:- Marketing orientation, Assignment Help, Ask Question on Marketing orientation, Get Answer, Expert's Help, Marketing orientation Discussions

Write discussion on Marketing orientation
Your posts are moderated
Related Questions
formula for the calculation of the area of equilateral triangle

what is down market stretch and give some example?

Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua

What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls.  There are only two people he intends to call:  his girlfriend Jill, and his old high scho

Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating

(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i