Marketing orientation, Marketing Management

Marketing Orientation

If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functional field. Industries focus targets around managing customer retention and satisfaction them by product definition, characteristics, and inter functional integration throughout the organization. Having a market orientation necessitates "the organization-wide generation, dissemination and responsiveness to market intelligence" (Kohli and Joworski, 1990). Another orientation a corporation can have included sales, finance, R&D, or manufacturing.

Posted Date: 10/17/2012 2:07:08 AM | Location : United States







Related Discussions:- Marketing orientation, Assignment Help, Ask Question on Marketing orientation, Get Answer, Expert's Help, Marketing orientation Discussions

Write discussion on Marketing orientation
Your posts are moderated
Related Questions
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:

Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy

What factors affect or govern the length of a product life cycle

Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl

The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million.  Unfortunately, the costs have been mu

Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant