Marketing myopia, Marketing Management

Marketing Myopia

This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.

Posted Date: 10/17/2012 2:07:36 AM | Location : United States







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