Marketing myopia, Marketing Management

Marketing Myopia

This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.

Posted Date: 10/17/2012 2:07:36 AM | Location : United States







Related Discussions:- Marketing myopia, Assignment Help, Ask Question on Marketing myopia, Get Answer, Expert's Help, Marketing myopia Discussions

Write discussion on Marketing myopia
Your posts are moderated
Related Questions
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so

The physical attributes of a product constitute a tangible product.

hstory of marketing

Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall

What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf

Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab


Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest