marketing management, Marketing Management

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Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan

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Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma

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Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer

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Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

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What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

Forms of direct marketing\channels for direct marketing, Forms Of Direct Ma...

Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir

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