Marketing is a value creating and value delivery process, Marketing Management

Marketing is a value creating and value delivery process:

Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the statement and say that marketing in it's entirely is a value creating and value delivering process. The whole bunch of the tasks involved in marketing. Serve the purpose of the value delivery. This actually from a sequence leading to value delivery. In any marketing situation, one can discern four different steps in the value for providing process:

1.      Value selection

2.      Value creation or value delivery

3.      Value communication (making a value propositional and communicating it)

4.      Value enhancement            

1.      Value selection: it is obvious that selecting the value to be offered is the first step in the value delivering process. Everything else follows. Only Offer selecting the value to be offered, can be firm proceed with production, sales and the promotion. What needs to be offered, can the firm proceed with production is that the firm finds out what constitutes value in the estimate of the customer and accepts it as the value to be offered. Value selection is thus not only the first step in the sequence but also the most crucial one.

2.      Value creation or value delivery: this constitutes the bulk of the marketing job. What the firm has promised to provide the customer to be actually provided. The product offering must actually carry the benefits the firm has promised and it must be reached to the customer in the most satisfy manner. Value creation or value delivery signifies the successful execution of the firm's promise, most firm's fumble here the because they because they promise to provide all sorts of the things, but they fail to deliver, their products fail to carry the value where they were supposed to carry it. The entire film finds out what the functions and the activities are involved in this step. In creating and delivering the product with all the associated benefits, which the firm has decided to offer, technology, design and engineering have a role; finance management has a role; and the organizational set up also has a role.

3.      Value communication: after selecting the value to be offered and deciding how the value has to be created or delivered. The firm has tries to communicate the value to the customer. In this step there are actually two components. The firm works out a value propositional and then communicates it to the customer.

Posted Date: 9/19/2012 3:43:19 AM | Location : United States







Related Discussions:- Marketing is a value creating and value delivery process, Assignment Help, Ask Question on Marketing is a value creating and value delivery process, Get Answer, Expert's Help, Marketing is a value creating and value delivery process Discussions

Write discussion on Marketing is a value creating and value delivery process
Your posts are moderated
Related Questions
Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale

1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc

What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm

Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process

Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,

How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation.  Analysis of recent historical

Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks

Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin