Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Marketing Information System
To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. In spite of the importance and rising supply of information, managers frequently lack enough information of the right kind or have too much of the incorrect kind to make the crucial decisions necessary to be successful in our largely competitive global marketplace. Mostly marketing managers don't require more information, they require better information. To overcome these problems, various companies are taking steps to develop their marketing information systems. Commitment to an information system is not only a technological commitment but as well as a corporate culture commitment.
A well-designed marketing information system (MIS) firstly assesses information needs. The MIS next grows needed information (generally from marketing intelligence activities, marketing research, internal company data and information analysis process and sources). At last, the MIS distributes information to managers in the accurate form at the right time to help them take better marketing decisions. Once the system is in place and functioning, decision-making becomes better and easier. With efficient information systems few firms fail in the marketplace.
What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
what are the various methods used to categorize retailers?
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd