Marketing information system, Marketing Management

Marketing Information System

To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. In spite of the importance and rising supply of information, managers frequently lack enough information of the right kind or have too much of  the  incorrect  kind  to  make  the  crucial  decisions  necessary  to  be  successful  in  our  largely competitive global marketplace. Mostly marketing managers don't require more information, they require better information. To overcome these problems, various companies are taking steps to develop their marketing information systems. Commitment to an information system is not only a technological commitment but as well as a corporate culture commitment.

A well-designed marketing information system (MIS) firstly assesses information needs. The MIS next grows needed information (generally from marketing intelligence activities, marketing research, internal company data and information analysis process and sources). At last, the MIS distributes information to managers in the accurate form at the right time to help them take better marketing decisions. Once the system is in place and functioning, decision-making becomes better and easier. With efficient information systems few firms fail in the marketplace.

Posted Date: 11/8/2012 1:06:36 AM | Location : United States







Related Discussions:- Marketing information system, Assignment Help, Ask Question on Marketing information system, Get Answer, Expert's Help, Marketing information system Discussions

Write discussion on Marketing information system
Your posts are moderated
Related Questions
What is test marketing and various approaches followed by FMCG companies

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

Importance of the market segmentation: 1.       Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar


How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required

QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ

In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?

The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama

State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli