Marketing information system, Marketing Management

Marketing Information System

To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. In spite of the importance and rising supply of information, managers frequently lack enough information of the right kind or have too much of  the  incorrect  kind  to  make  the  crucial  decisions  necessary  to  be  successful  in  our  largely competitive global marketplace. Mostly marketing managers don't require more information, they require better information. To overcome these problems, various companies are taking steps to develop their marketing information systems. Commitment to an information system is not only a technological commitment but as well as a corporate culture commitment.

A well-designed marketing information system (MIS) firstly assesses information needs. The MIS next grows needed information (generally from marketing intelligence activities, marketing research, internal company data and information analysis process and sources). At last, the MIS distributes information to managers in the accurate form at the right time to help them take better marketing decisions. Once the system is in place and functioning, decision-making becomes better and easier. With efficient information systems few firms fail in the marketplace.

Posted Date: 11/8/2012 1:06:36 AM | Location : United States







Related Discussions:- Marketing information system, Assignment Help, Ask Question on Marketing information system, Get Answer, Expert's Help, Marketing information system Discussions

Write discussion on Marketing information system
Your posts are moderated
Related Questions
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde

Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h

difference between marketing efficiency and marketing effectiveness

State about the term - Advertising   Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit

Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...

Choosing & Implementing Positioning Strategies

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing

Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin

State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th

Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie