Marketing information system, Marketing Management

Marketing Information System

To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. In spite of the importance and rising supply of information, managers frequently lack enough information of the right kind or have too much of  the  incorrect  kind  to  make  the  crucial  decisions  necessary  to  be  successful  in  our  largely competitive global marketplace. Mostly marketing managers don't require more information, they require better information. To overcome these problems, various companies are taking steps to develop their marketing information systems. Commitment to an information system is not only a technological commitment but as well as a corporate culture commitment.

A well-designed marketing information system (MIS) firstly assesses information needs. The MIS next grows needed information (generally from marketing intelligence activities, marketing research, internal company data and information analysis process and sources). At last, the MIS distributes information to managers in the accurate form at the right time to help them take better marketing decisions. Once the system is in place and functioning, decision-making becomes better and easier. With efficient information systems few firms fail in the marketplace.

Posted Date: 11/8/2012 1:06:36 AM | Location : United States







Related Discussions:- Marketing information system, Assignment Help, Ask Question on Marketing information system, Get Answer, Expert's Help, Marketing information system Discussions

Write discussion on Marketing information system
Your posts are moderated
Related Questions
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all

Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i



Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1.  It can inform and make potential customers aware of a

Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.


Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i