Marketing function, Marketing Management

Marketing function: 

The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or services by which original product and the final consumer are linked together".

Function of the exchange: the process of passing of the goods into the customer's hands is called the function of exchange. This process can be divided into buying, assembling, and selling.

1.      Buying: it is the first step in the process of the marketing. A manufacturer has to buy raw materials for from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.

2.      Selling: selling and buying are complement to each other. Marketing efforts evolve around the buying and selling functions. In business the selling function is very important. The primary objective of marketing is to sell the products at a profit. By selling, the ownership is transferred to the buyer. Sales are concerned with the activities, which convert the desire into demand. Creation of the demand is maintenance expansions etc. are the soul of the sales efforts.

3.      Assembling: assembling means creation and maintenance of the stock of the goods, purchased from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.  

Posted Date: 9/19/2012 3:22:24 AM | Location : United States







Related Discussions:- Marketing function, Assignment Help, Ask Question on Marketing function, Get Answer, Expert's Help, Marketing function Discussions

Write discussion on Marketing function
Your posts are moderated
Related Questions
what is meant by line extension of a product?

DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market

I need duh help and duh fast beech

Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co


According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just

Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats

Kinds of the packaging: 1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth

Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org