Marketing environment for organisations, Marketing Research

Explore the implications of changes in the general  and marketing environment for organisations

(a) How has the current business and economic climate affected your organisation's strategy?

(b) Explain how your organisation has responded to changes in its environment and consider whether this response has been effective.

(c) List what you would consider to be the major functional areas in your organisation and explain why these are important.

(d) How have these areas been developed to give your organisation a competitive advantage?

Plan for the implementation of a general or marketing strategy.

(a) Discuss how a timetable for the implementation of a strategy can be crafted around key milestones.

(b)   Provide a sample timetable for your organisation indicating the major resources required in this.

(c) When a strategy is being developed how can it also be evaluated?

(d) Using examples explain why is it important to monitor the effectiveness of a new strategy?

Posted Date: 2/23/2013 6:29:57 AM | Location : United States







Related Discussions:- Marketing environment for organisations, Assignment Help, Ask Question on Marketing environment for organisations, Get Answer, Expert's Help, Marketing environment for organisations Discussions

Write discussion on Marketing environment for organisations
Your posts are moderated
Related Questions
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to

These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -


KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l

Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric

State the Categories of objectives of research We have subsequent categories of objectives of research: (1) To investigate a Subject: Research is undertaken in a specif

What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca

WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re

POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the

IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte